The Discovery Channel were looking to promote a season of programmes relating to 'real men' to potential sponsors. We were tasked with coming up with a campaign idea that would create impact and raise awareness about the sponsorship opportunity amongst the target audience. An actual bespoke and Discovery branded survival kit was sent as part of the direct mail campaign with a call to action to visit the website designed and built in support of the campaign for further information about the opportunity, video clips from the relevant shows and an opportunity to win a survival weekends for yourself and your colleagues.

http://discovery-sponsorship.co.uk/realmen