Having restructured its business and developed products in new areas, Red or Dead, the iconic fashion brand wanted to put in place website that reflected it's quirky heritage but at the same time have a website that was far more product orientated than previous websites. The website visually reflects the fact that the brand itself has had major surgery with a strong medical theme whilst each of the new product areas have their own sections, showcasing the products and where available the ability to purchase the products online.

http://www.redordead.com/