It is important for Channel 4 to keep the advertising community up to speed on what programmes will be airing in the coming months and what opportunities are available for sponsorship and building campaigns around. Based on the look and feel of channel4sales.com this monthly HTML newsletter keeps people up to date on Channel 4 sales activity. All emails sent are personalised and analysis on specific links clicked through are reported back to the client to help them assess what has been of interest to the recipient which help further in their targeting.