This website was a joint venture between Orange and Universal Music. The purpose of the website was to underpin the 'Music Line' campaign which encouraged the consumer to purchase one of the newest Nokia handsets on an Orange tariff with the incentive being free content provided by Universal Music. The website has a flash music player demonstrating the type of content that could be downloaded which was free to listen to on the site itself. The entire website including the music player and all the tracks, the competitions and live gigs area are managed by the client via a bespoke CMS.