For this project we were asked to devise an online brand and website that would help Monitise plc establish an online consumer brand in the US. We were conscious that as a London based agency we were being asked to devise a creative direction to engage potential customers in the US. Therefore a comprehensive research programme was undertaken and working with their US team we defined an approach, look and feel that reflected the brand values of Monitise (freedom, trust and security) and enabled them to engage the US consumer and encourage them to register for their mobile banking services.

http://www.monitise.com/