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The IET
Brand management website
Business Issue
The IET wanted a dedicated website for their marketing department that featured libraries of communications, images and other brand related products that were to be made available to their global network of staff and branches. The aim was to create brand consistency throughout all their materials on a global basis.
The IET wanted a dedicated website for their marketing department that featured libraries of communications, images and other brand related products that were to be made available to their global network of staff and branches. The aim was to create brand consistency throughout all their materials on a global basis.
Our Response
As well as creating an asset management tool to house their images and communication libraries, we created the Edit2Print area where Head Office and satellite offices can edit artwork online and create high resolution, ready to print artwork in PDF format.
Business Result
The Marketing Toolkit has helped create brand consistency throughout the IET's communication materials. It has proved a valuable resource tool for staff to source images for their campaigns and the Edit2Print artwork creation area has allowed satellite offices throughout the world to utilise the same artwork and keep the quality and consistency that the brand deserves.
Services
Strategic planning and digital integrationWebsites
Digital branding
Industry
CharityMembership organisation
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