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Channel 4 felt that their media sales website had aged and did not reflect the new and exciting brand the organisation had implemented across the rest of their communications. The website was static, corporate in look and feel and didn't encourage their target audience (media buyers, planners and advertisers) to interact and engage with the website.
Channel 4 wanted a lively website that reflected it's brand, utilised cutting edge technology which had functionality and features that would encourage their target audience to make regular visits to the website.
Our Response
We designed a fresh, appealing and user friendly website that reflected the Channel 4 brand and personality. We wanted the visitors to feel as comfortable visiting the website as they would talking to one of their contacts at Channel 4.
We utilised XHTML and Flash 8 as the core technologies and developed a bespoke content management system to allow the client and the relevant internal departments at Channel 4 to update their sections.
Business Result
The website was deemed an instant hit with the target audience. After a few months of its launch membership of the website was up by 20%, exceeding the clients expectations.
Websites
Strategic planning and digital integration
Digital branding
Creative concepts
Television
